In the US, 83% of new mums are Gen Yers, and though 88% of this generation want to avoid becoming a ‘helicopter parent’, many are happy to use tech to check on their kids. In the second of a two-part report, we ask if more dads will take paternity leave, and look at the rise of the ‘drone parent’.

In 2013, Gen Y helped grow sales of licensed merchandise to $51 billion in the US and Canada. Determined to raise their children in their own geeky image, Gen Y parents are introducing them to their pop-culture interests at a young age. How are these geeks reinventing family time?

The PR industry favours the young, but often requires employees to work past retirement age. Knowing that it may be hard to find your place if you’re not part of Gen Y, Wunderlich Kaplan Communications is offering a new internship to women over 40. But is age really just a number?

The invention of synthetic and hormonal contraception revolutionised female sexual health by providing a greater sense of control over one’s body. But there’s now a growing dissatisfaction with artificial products, driving demand for ‘natural’ alternatives. How are brands tapping into this shift?