While emerging technologies could make various aspects of everyday life more convenient, many Americans are wary; 69% think facial recognition tech is 'creepy' and 50% say the same of retailer chatbots. People’s comfort levels depend on the context of their use and how ‘human-like’ the tech seems.

Athleisure may no longer pose as large a threat to denim, but when it comes to shopping online, leggings still beat jeans in terms of feeling confident about getting the perfect fit. In response, Levi’s has launched its Virtual Stylist chatbot to help shoppers feel sure they’re buying the right size.

While 55% of Britons believe their mental health and wellbeing are impacted by financial worries, many will avoid seeking advice from banks for fear of judgement. Plum gets around this with its Facebook Messenger-based bot that helps users save up, track their spending, and start investing.

Sporting triumphs and tragedies are remembered decades after they occur. But with the rise of social media, Gen Y are craving content outside of live games; they watch trick shot videos on YouTube and follow stars on Instagram. How is Whistle Sports tapping into these digital opportunities?