While over 70% of American women with kids are now part of the labour force, rising childcare costs mean that paying for nursery isn’t always an option. In the first of a two-part report, we look at why there’s a childcare crisis, and how governments and alternative carers are helping out.

The UK Government is launching a publicity drive to raise awareness of shared parental leave, as many new parents do not understand their rights when it comes maternity/paternity leave. The initiative will cater to the majority of Gen Y dads, who want to have closer relationships with their children.

Feeling a baby kick is one of the most intimate parts of pregnancy, developing a deeper connection between mother and child. But what about dads? Swedish diaper brand Libero hopes to get fathers feeling more involved with BabyBuzz – a wearable that connects them to their unborn offspring.

Young dads in the US are a far cry from the old stereotype of an emotionally-restricted disciplinarian and bread-winner. Instead, they’re striving to be present, supportive and caring figures in their children’s lives. So, what exactly does the Gen Y approach to fatherhood look like?