Often subjected to ageism, Australia’s Seniors remain optimistic and have plenty of savings to spend on brands that treat them nicely. So what exactly does the nation’s swelling cohort of ageing yet adventurous and vivacious consumers want to experience before their sun finally sets?

The gig economy has enabled people to get almost everything they could want on-demand, but for those who are less tech-savvy, analog methods of service still prevail. Papa connects students with seniors, who can do everything from taking on odd-jobs to providing much-needed companionship.

Online shopping is gaining popularity with Australian Seniors, as sales from this group are expected to grow at twice the rate of the average Australian shopper. With Australia’s aging population nervous about its future finances, many are increasingly looking for online bargains.

The Royal Society for Public Health has released a report calling for terms like 'anti-ageing' to be banned from beauty marketing. As people grow tired of brands perpetuating unrealistic beauty standards, some are beginning to look inwards to see how they can inspire positive change.