Over a fifth of Britons have used search engines to diagnose a medical condition, whether that’s because they can’t get a GP’s appointment or due to ‘cyber-chondria’. Aiming to ease anxieties and provide fast, accurate advice is Ada, an AI-assisted app that gives users more control over their health.

Why are people turning away from biometrics and towards holistic self-care? How can brands use behavioural nudges to promote healthy habits? What role can communities have in achieving one’s fitness goals? And how will the rejection of age-old taboos boost personal wellbeing?

With a thousands of ways to improve the American healthcare system, big tech names, from Uber to Amazon, are stepping in to provide better access, while startups are providing alternatives to traditional care. But do people really want to see a Silicon Valley ethos applied to medical care?

Technology at home and work plays a major role in sedentary lifestyles – but could it also provide a solution? Younger generations are embracing mobile apps and smart devices to monitor their physical condition, and their approach to nutrition and fitness is evolving the definition of ‘health’.