According to a research by UK gym chain Virgin Active, more than half of gym goers use technology to track health indicators during workouts. At a time when people are striving to be at their peak physical health, they're increasingly looking to tech to manage fitness aspects to a granular level.

Do people want more selective social media? Can VR extend to our other senses? And how is AI heightening expectations for personalisation? In this part of the 2018 Expert Outlook series, we speak to three technology experts about how the devices we use are changing us.

‘Phubbing’ – or phone snubbing – is a bad habit that’s typically associated with teens and social media addicts. But with research suggesting that parents are phubbing their kids at the cost of their happiness, a series of ads starring Will Ferrell is using black comedy to draw attention to the issue.

As more and more people worldwide use virtual assistants such as Siri and Alexa, both within homes and on the go, it’s becoming increasingly important for brands to consider how these AIs respond with their ‘voices’. What should they sound like, and what kind of tone should they take with users?