Plastic has gained a toxic reputation amid news of everyday polymers killing sea life. As a result, major brands are making efforts to minimise their impact on the planet, including sportswear manufacturer Adidas, which partnered with Parley to create apparel and trainers made from plastic waste.

IKEA is launching high street stores in the UK and extending its online delivery service to 24 hours. The move aims to make it more convenient for city centre residents – who most likely don’t own a car – to pop in store without having to travel to their vast out-of-town warehouse stores.

Adidas has launched a limited edition trainer that doubles up as an annual ticket for Berlin’s public transport system. The shoe, made in collaboration with the BVG, makes taking the U-Bahn cool by association, while Adidas benefits from aligning itself with Berlin’s civic infrastructure.

With consumers increasingly interested in brand personalization, engaging them directly in the development process creates loyalty and engagement. Target's Studio Connect app connects with an exclusive group of engaged customers to consult with them on upcoming designs.