Customer loyalty is no longer something that retailers can rely on – it's become the norm to shop around for the best deal and 'cheat' on a favourite brand. Yet given how valuable a loyal customer can be for a business in the long term, which schemes can help to forge strong relationships?

Customer service has always been a thorny point for brands, but solutions to improve customer relationships are often targeted at Gen Y and Z. Boomers are being forgotten about, and their satisfaction towards customer service is dropping. So what do Boomers want from customer service?

New beauty start-ups are regularly springing up on Instagram, but few have managed to make as powerful an impact as New York-based Glossier. How has this blog-turned-brand cultivated a fiercely loyal following? And what can its approach to product creation teach the wider industry?

In a fiercely competitive and global marketplace, today’s shopper is more concerned with frugality than brand loyalty – unless, of course, there’s something in it for them. Dosh incentivizes people to buy from its partners by rewarding them with cashback every time they spend.