Diet Coke has overtaken classic Coke in sales in the UK as the brand adapts to the newly introduced sugar tax in the UK by putting a higher focus on its low-sugar variants. People are shifting towards sugarless alternatives and they've responded positively to the brand’s rebranding strategy.

As people wake up to the mental and physical health benefits of ditching alcohol for good – or even just temporarily over Dry January – they’re on the hunt for alternative drinks for nights out. Gone are the days when ordering a Coke or orange juice at the bar would suffice – today’s teetotallers are looking for beverages that have more to offer than a simple lack of alcohol.

Research shows almost three-in-ten Australians are "very concerned" about their sugar consumption in light of increased obesity rates across the country. This presents health food brands in particular an opportunity to help educate people on how to lower their sugar intake.

Amid growing health concerns, many Australians are cutting back on sugar, with 24% of them following a diet that restricts their intake. How are they satisfying their craving for a sweet sensation without resorting to artificial alternatives like aspartame that are often regarded with suspicion?