A Google Chrome browser update has created a crisis of trust within some of its user base, who don't believe Google's intentions to be clear. The update, which automatically syncs the browser to all other Google-related accounts, undermines its users' right to clear and seperate internet activity.

Firefox is positioning itself as the anti-tracking browser, at a time when people are anxious about data collection. Brands would do well to insulate themselves against the bad rep many digital platforms have come to acquire, by actively responding to people's privacy concerns.

In the wake of high-profile data breaches and leaks, concern about our data is at an all-time high. digi.me is a company that wants to centralise user data to their device, with explicit permissions being accepted or rejected for any service that asks to gain access to it.

Although GDPR is giving web users more control over their personal data, few seem to pay attention to what they sign up for online; 44% of Britons rarely or never read the Ts & Cs of digital services. Canvas8 spoke to 20 people from across the UK to learn why the small print is so often ignored.