Ibis has partnered with a team of influencers to set up Relax We Post: a social media management service for its guests. It allows people to temporarily relinquish their accounts and enjoy some time off from their devices, while still getting to show off their holiday online.

Amstel’s 'Hold My Beer’ ad captures the essence of the brand’s premium heritage to win over the Russian market. Consumers want brands that feel relatable and that can connect with them with values as strong as friendship, and especially when done in a funny and touching way.

We’re used to swiping right on potential dates, but what about prospective friends? A proliferation of friendship apps have seen the swiping approach applied to the friendship market, too. Stigma still tinges these apps, but the realities of modern society mean that we may never have needed them more.

After a year marked by divisive rhetoric and seemingly incessant bad news, it’s unsurprising that 2016’s Xmas ads move away from the idea of magical jollity. Canvas8 spoke to Rob Thomas, founder of Practical Semiotics, to understand why the idyllic holiday montage is a thing of the past.