We’re used to swiping right on potential dates, but what about prospective friends? A proliferation of friendship apps have seen the swiping approach applied to the friendship market, too. Stigma still tinges these apps, but the realities of modern society mean that we may never have needed them more.
Kate Leaver is the author of The Friendship Cure: A Manifesto for Connecting in the Modern World, as well as a freelance journalist.
Laurie Clarke is a researcher and writer based in Scotland. She has previously worked in marketing for an addiction clinic and has researched everything from memes in advertising to the legal US cannabis industry as a behavioural analyst for Canvas8. Having studied psychology, she is obsessed with what makes people tick, especially when it comes to how they make decisions.