Research from YouGov has found that Australian consumers will give brands the boot, if they believe they are behaving unethically or immorally. Falling in line with a wider global sentiment, many Aussies want their brands to match their own social, environmental and political belief systems.

People are showing greater interest in adopting renewable energy down under, but they're not just driven by a desire to save the planet. With concerns about household bills soaring, people are looking to renewables, indicating how good behaviour is often called on for personal gain.

Zoomy is a Kiwi ride-sharing app positioning itself as an ethical alternative to Uber. With many major players in the global gig economy criticised for treating workers poorly, Zoomy is setting out to prove the business models can be compatible with people's values, by treating its staff fairly.

Within Australia, a number of startups have launched an ethical framework for all other emerging businesses to follow. As the corporate world struggles to shake a questionable ethical reputation, the local business scene is drawing up its own moral code to set itself apart.