For all the benefits of e-commerce, retailers recognise that people still value brick-and-mortar, leading some to craft unique in-store experiences. Canvas8 spoke to Steffen Jahn, assistant professor at the University of Goettingen, to learn how experiential retail impacts brand perceptions.

American Gen X and Yers are reversing a trend of high divorce rates within the country. Taking a measured approach to life choices, they're staying in relationships longer, waiting for the opportune moment, rather than marrying young and on a whim, compared to some of their Boomer parents.

Married Americans represent far more of the nation’s wealth than unwed people, suggesting that modern marriage is an institution for the rich. Given that Gen Yers are strapped for cash and don’t love commitment, it could be that they're skewing the income bracket for unmarried people.

Conceived as an ‘homage to Millennials’, lifestyle store Riley Rose offers Instagram-worthy skin care alongside rainbow candy and chic homeware. But beyond its social media-friendly products and interior design, the brand represents a concerted effort to draw teens back to the shopping mall.