Just browsing! The science of experiential retail
REPORT
4 Oct 2018
Just browsing! The science of experiential retail

For all the benefits of e-commerce, retailers recognise that people still value brick-and-mortar, leading some to craft unique in-store experiences. Canvas8 spoke to Steffen Jahn, assistant professor at the University of Goettingen, to learn how experiential retail impacts brand perceptions.

Steffen Jahn

Steffen Jahn is an assistant professor of marketing and chair of marketing and consumer behaviour at the University of Goettingen, Germany. His research interests include experiential marketing, motivation and self-regulation.