The UK’s NCT has long provided new parents with expert info and a route to a new set of pals. But the pricey classes and ideological zealotry mean that many mums are after an alternative. Enter Peanut, which applies a Tinder-like model to friendship, easing anxieties at this stressful life stage.

Between dirty nappies, sleepless nights and screaming kids, being a parent is tough. This is a time when having a good support network is key, but 82% of mums find it difficult to make friends. Enter Hello Mamas, a social networking platform that connects mothers in a bid to form friendships.

During pregnancy, a mother’s medical health is closely monitored, but issues like skin changes and discomfort typically receive little attention. My Expert Midwife tackles this with premium, all-natural skin care products, addressing the awkwardness around pregnant bodies in the process.

While four-in-five expectant mums say they exercise during pregnancy, it’s difficult to find out what type of fitness regime is best for the baby – that's why there's more than 3.6 million pregnancy exercise videos on YouTube. Fit Pregnancy Club in New York is hoping to change with its prenatal fitness classes.