Italians are increasingly interested in healthier food choices, opting for products low in sugar and fat, as well as prioritising things like organic and locally sourced ingredients. This shift in behaviour shows how people are keen to support local food production, while also forming healthier eating habits.

Eataly World in Bologna combines proud Italian food heritage with experience-based shopping, aiming to pull in foodies from around the world. While many brands are increasingly going online to sell their wares, how is Eataly leaning on cultural heritage to satiate people’s hunger for Italian food?

Starbucks has announced it will open its first cafe in Italy in late 2018. While Italy is known as a notoriously conservative market to crack for outsider coffee brands, Starbucks intends to disrupt the market and win over some of the country’s younger, more open-minded coffee drinkers.

Italians are increasingly willing to pay more for fish raised in accordance to higher levels of animal welfare. Research shows most Italians want clearer labels on food certifying the ethical treatment of animals, so brands have the opportunity to make it make it easier for them to shop ethically.