People may be increasingly aware of how single-use plastics harm the environment, but acting on this knowledge is difficult. New York’s Package Free Shop offers an easy way to join the zero-waste movement by selling a range of sustainable products and educating people how to use them.

Many Americans are interested in eco-friendly products – and even willing to pay more for them – but there's a gap between green desires and green actions. Research of anticipated emotions found that the way to close that gap is by tapping into people’s pride around green choices, rather than guilt.

Plastic straws have been demonised since images of marine life being damaged by them hijacked the public consciousness and spawned a flurry of Insta-activism. #Stopsucking is an example of how these eco-protests evolve, why they matter and how they inspire actual change.

Shoppers in the US are becoming more interested in a brand’s eco and ethical credentials, but only if the price is right. With many reluctant to pay a higher price for a sustainable product, many Americans believe it's the brand's responsibility to provide socially conscious items at more affordable prices.