As part of a collaboration with the non-profit All Woman Project, luxury skincare brand BABOR released an unretouched ad. With increased demand from consumers for more diverse beauty ideals, brands like BABOR are proving their commitment to the cause beyond well-timed campaigns.

While nearly half of women say they prefer to buy from companies that challenge gender stereotypes, branded feminism in the form of pink-washed products and #girlpower hashtags is often seen as insensitive and unimpressive. So, how can marketers empower women in an authentic way?

The ‘change’, ‘time of life’ or – more simply – the menopause, remains a taboo topic for many; 70% of menopausal women don’t inform their employer that they’re experiencing symptoms. But how are they coping and how is increased media coverage changing the way this life stage is discussed?

People are becoming more open to talking about health issues, from periods to pregnancy. Helping women fight off the symptoms of menopause and open up conversations, Become offers underwear designed better manage hot flushes – one of the most common symptoms of menopause.