The Brooks Brothers brand may evoke images of older executives in leather desk chairs, but the company is betting on something future-facing to transform its business – artificial intelligence. How can the tech ensure shoppers get the goods they want, where they want them, and at the right price?

With tourism in Asia booming, brands in the hospitality sector are adopting AI chatbot systems like TradFit to maintain high levels of service. TradFit eliminates language issues thanks to its translator function, while it also automates elements such as room service, cleaning or booking further travel.

Car manufacturer Lexus have created an advert that used AI to create the script. While AI-powered automation is usually employed for pragmatic or strategic ends, Lexus' advert signals how AI can be utilised in a creative capacity, co-existing with the human-driven creative process harmoniously.

The average person owns 36 outfits that they never wear. Save Your Wardrobe uses AI to help people organise their closet, quickly pick outfits and make the most of their clothing collections, while giving brands real-time data about a product’s life after it lands in a person’s closet.