Ordering clothes over the web is easy in practice, but finding the right fit is tricky. It’s a problem that wastes time for shoppers and costs retailers millions annually. Could ZOZO’s body-scanning suit and custom-made clothing line cut out the need for returns and make online shopping fun?

Limitless shopping choices and omnipresent marketing have made it difficult to assert where one stands stylistically. LOT 2046 is a subscription-based lifestyle brand that is attempting to relieve these anxieties by minimizing the decisions people need to make about their external appearance.

Online sales account for just 17% of spending on denim in the US – no surprise given that finding the perfect fitting jeans can require multiple store visits. Levi’s aims to change that with its Virtual Stylist, a chatbot that learns a user’s ideal style and fit before making recommendations.

The average person owns 36 outfits that they never wear. Save Your Wardrobe uses AI to help people organise their closet, quickly pick outfits and make the most of their clothing collections, while giving brands real-time data about a product’s life after it lands in a person’s closet.