Game developer Ubisoft has had to alter the storyline of a DLC pack to video gameAssassin's Creed: Odysseyafter they forced previously "sexually freewheeling" protagonists into a heterosexual relationship. This, fans argue, is not just at odds with Ubisoft's efforts to be inclusive, but historical truths, too.

In 2018, Sephora launched a series of in-store beauty classes tailored to the needs of trans and non-binary customers in New York City. Sephora’s long-term relationship building with the trans community demonstrates an authentic interest in their well being – not a brash tokenisation of a minority.

With chants like ‘We can see you holding hands’ and ‘Does your boyfriend know you're here?’ still heard at stadiums across the UK, football isn't quite as inclusive as the leagues, clubs and sponsors might suggest. How are LGBTQ teams and fan groups helping to change this culture within the sport?

Grindr may have pioneered digital dating for the LGBTQ+ community, but its one-size-fits-all approach has left plenty to be desired. Her is giving queer women a space to call their own, creating a virtual community in which to meet like-minded individuals as friends or potential partners.