Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

From doping to corruption to homophobia, competitive sport has never faced so many controversies. Consequently, some people are seeking new games without the scandalous baggage. Can Quidditch, with its mixed gender teams and a family-friendly rulebook, become a new fan favourite?

Whether they’re skateboarding through streets or surfing in the sky, nowhere is out of reach for extreme sports enthusiasts. One of the latest sports that’s soaring in popularity is Ultimate Frisbee. Will our appetite for extreme experiences make it a battleground for branded associations?

The Silicon Valley-funded San Francisco Deltas are looking to shake up how professional soccer clubs are run, with a focus on innovation, on- and off-pitch transparency and strong community ties. Can its start-up-like approach propel the sport’s popularity in America’s high-tech hub?

LGBTQ communities have made huge inroads in their representation in Britain, but there are still parts of culture where homosexuality is taboo – professional football being one. VideogameFootball Manageris doing its part to change that by introducing gay players.