Foot Locker is investing in children's clothing subscription box Rockets of Awesome as part of a pivot into a VC-esque investor role. Established brands are looking to innovate, diversify and stay relevant in the face of the retail apocalypse.
Brooks Brothers: updating a 200-year-old brand with AI
case study·
5 Feb 2019
The Brooks Brothers brand may evoke images of older executives in leather desk chairs, but the company is betting on something future-facing to transform its business – artificial intelligence. How can the tech ensure shoppers get the goods they want, where they want them, and at the right price?
The GOAT resale app is expanding thanks to $100 million of investment from sportswear retailer, Footlocker. Secondary resellers are booming right now, as they make it much easier for people to track down rare or exclusive items, without committing to a subculture or specialist sellers.
From in-store iPads and beacons to augmented reality changing rooms and digital shopping, retailers are upping the ante on the shopping experience. Now, in a bid to draw in – and keep – shoppers, 45% of US retailers are planning on using AI in the shopping journey.
Are the days of customer service assistants numbered? How is one-click retail becoming even more convenient? Is the high street still dying a slow death? In this part of the 2019 Expert Outlook, we speak to three experts about how the shopping landscape is being shaped by tech and ‘experiences’.