Air China is hosting an experiential activation, 'The Land of Luck', on London's Southbank, which revolves around bringing good fortune to visitors. With more people seeking cultural immersion, the experience shows that the ride itself can be an enjoyable part of the trip.

The Japan House by the Japanese Cultural Heritage Centre is setting up shop in São Paulo. Given that the country has a substantial Japanese population, the venue is helping native Brazilians familiarise themselves with the culture that local minority groups add.

‘I’m glad to be Japanese!’ It’s a thought that two-thirds of Japanese people have had. But with nationalism’s long, sordid history in the country, some debate whether it can be taken too far. With a recent spike in patriotism in Japan's popular culture, how is it translating to the rest of the world?

Why are Brazilians splashing on beauty services when they’re skint? What’s got them bringing the bar into the home? And why are family dynamics changing so drastically? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Brazilians in 2016.