Fuelled by the rise of one-upmanship on social media and the endless options for trips booked online, the desire for personalised travel and lifestyle experiences is growing. Velocity Black cuts through the noise with an AI-powered personal concierge service for high-net-worth individuals, looking for unique experiences.

Unlike their predecessors, members of Gens Y and Z aren’t content visiting traditional tourist spots while on holiday. The Trippin app is helping these young travellers find off-the-beaten-track attractions through ‘playlists’ that are curated by their peers and digital influencers.

Black Tomato has established itself as a travel disrupter by offering extreme, distinct experiences tailor-made for high-earning clients. Now, it’s taking personalisation to the next level with Blink, which lets people design their own luxury camping trip – one that the brand will never recreate.

No longer content to just take sea-and-sun breaks or book opulent hotels, the ultra-wealthy are now after travel experiences that are transformative and serve their quest for self-actualisation. How are the shifting values of high-net-worth individuals impacting the holiday decisions they make?