No longer content to just take sea-and-sun breaks or book opulent hotels, the ultra-wealthy are now after travel experiences that are transformative and serve their quest for self-actualisation. How are the shifting values of high-net-worth individuals impacting the holiday decisions they make?
Ian Yeoman is a futurologist specializing in travel and tourism. He learned his trade as the scenario planner for VisitScotland where he established the process of futures thinking within the organisation using a variety of techniques including economic modelling, trends analysis, and scenario construction. He is now an associate professor at Victoria University of Wellington.
Elizabeth Ellis is the founder of Blue Marble Private, a dynamic business curating extraordinary travel experiences for private clients and groups to all corners of the globe. She has travelled extensively over the past 30 years, bringing expertise to the travel experiences she curates for high-net-worth clients.
A specialist sustainability writer within the travel and design industries, Isobel has written for a broad range of national and international titles including The Guardian, The Telegraph, and Conde Nast Traveller. She brings particular expertise in consumer behaviour and trends within luxury and eco-travel and sustainable design, and has worked with luxury and travel brands as a consultant. She has written consumer behaviour reports on topics including 'how airlines can help consumers fly green' and the habits of high net-worth individuals.
