Having started as a solution for a safer taxi experience in Malaysia, Grab is the dominant ride-sharing service in south-east Asia. Set on becoming an everyday super app – will it manage to cater to the digital economy set to triple to $240 billion in the next 7 years?

Japanese startup WAmazing is using an integrated app to break down cultural barriers and attract visitors who previously may not have considered a visit. With growing interest in Japan, technology is being used to reach digitally savvy visitors from neighbouring China and Hong Kong.

Indonesian banking app Jenius launched its Keyboard feature to allow users to access its functionalities from other applications, without the need to open their app. As Indonesians’ interest in digital money management grows, they’re embracing banking without a physical presence.

Rather than creating a campaign around the wide-ranging utility of its voice assistant, Samsung launched Bixby in India with an emotional ad about the relationship between a mother and daughter. How can demonstrating the soft side of AI boost adoption in a market that’s still developing digitally?