While voter apathy is a persistent issue in many Western nations, that doesn’t mean people don’t care about politics. In the UK, for instance, 43% of people said they were ‘quite or very interested’ in politics in 2017, up from 36% in 2015, with their individual take on current affairs influencing a significant part of their identity. Similarly, Americans are using their political affiliations as a social marker, often defining their views by a party’s ideology rather than its actual policies.

A political leaner, by definition, should be inclined towards one party or another. But, in America, they’re going rogue. While people who’ve declared total allegiance to a party feel dedicated to it, those who have yet to pick a side feel increasingly isolated by polarised ideologies.

Retail investment is changing, with algorithms set to replace personal advisors as Wall Street is ‘Uber-ified’. Aiming to give Gen Yers more control over their cash, Motif Investing lets users build their portfolios by theme, from gay-friendly to fossil-free. Can it give the robots a run for their money?

Customer loyalty is not something retailers can afford to take for granted. With only 3% of people saying they feel devoted to their favourite brands, it’s become the norm to shop around for the best deals and ‘cheat’ on one’s usual label of choice. Although consumers still see some of the benefits of loyalty – about eight in ten Americans say loyalty schemes make them more likely to build a relationship with a brand – they are easily swayed to other schemes that offer improved perks, with the average American holding over 14 memberships, up from an average of 11 in 2014. In exchange for their loyalty, people now demand personalisation, consistently good value, and for brands to potentially simplify their life.