Signal18 Apr 2019
Waterwipes campaign breaks taboos of perfect parenting

A true-to-life ad campaign exploring the multifaceted lives of parents has been launched by babycare company Waterwipes. People want societal issues to be addressed by brands, and this campaign counters the idealistic portrayals of parenthood and empowers them to accept imperfection.

Waterwipes campaign breaks taboos of perfect parenting