Lush has just launched a range of packaging-free vegan lipsticks that can be fitted into existing tubes as a refill. As society pushes for the elimination of single-use plastic, people are increasingly putting brands under scrutiny for their environmental impact, and what they are doing to minimise it.

The omnipotence of social media is infiltrating all aspects of life, making advertising ever more ubiquitous. Two studies have found that, while the constant exposure is frustrating for the majority, a sizeable number still attest to ads introducing them to brands they wouldn’t usually come across.

Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.

With 51% of Britons unable to name a favourite brand, people’s connections to the products they buy are seemingly changing. Canvas8 spoke to Pankaj Aggarwal, professor of marketing at the University of Toronto, to learn how different types of brand relationships impact consumer behaviour.