Customer loyalty is no longer something that retailers can rely on – it's become the norm to shop around for the best deal and 'cheat' on a favourite brand. Yet given how valuable a loyal customer can be for a business in the long term, which schemes can help to forge strong relationships?

McDonald’s may embrace ‘Maccas’ Down Under while Chevrolet rejects 'Chevvy', but how do these monikers affect a company’s perception? Canvas8 spoke to Zhe Zhang, a doctoral candidate in marketing, to learn how nicknames impact people’s relationships with brands.

When it comes to packaged goods, product labelling often has a lot of work to do to win people over. Research has found that bright labels and messages that spark curiosity can nudge people into buying, but too much can overload shoppers with too much information.

As own brand products have evolved from simply ‘cheap’ options into desirable and competitive goods, those who couldn’t afford to buy anything else have been joined by people from all backgrounds. How is this embrace of private labels changing Britons’ sense of loyalty to traditional brands?