Heineken, the second-largest brewer in the world, has launched a new beer. But those looking to get drunk off it may be disappointed – Heineken 0.0 is a new non-alcoholic beverage that caters to teetotallers and those who are looking to moderate their consumption with a softer option.

Despite growing evidence that Aussies are moderating their drinking behaviour in a positive manner, mainstream media regularly raises the red flag regarding the drinking habits of middle-aged mums. The consequence is a perpetuating cycle of stress-drinking about factors that contribute to stress-drinking.

With the upturn in marijuana legalisation in many Western countries, attitudes towards the substance are changing. As Gen Z sees it edging into acceptance, the cohort with big-time spending power is increasingly turning to cannabis as an attractive alternative to alcohol.

Many Americans will opt for a Diet Coke or low-fat mayonnaise to be a bit healthier, but would they choose a lighter brew when drinking at a bar? Canvas8 spoke to 20 men and women from across the US to find out what situations would encourage them to order non- and low-alcohol beers.