Traditional recipes for classic cocktails often use egg whites to achieve a rich frothiness. But with the rise of veganism, many people are now seeking an alternative. With its all-natural line of vegan bitters and foamers, Ms. Better’s is serving up a more ethical way to concoct cocktails.

Forgot rainbow shots and vintage jukeboxes, the American bar is enjoying a cultural renaissance. Drinkers across the country are being expertly served by a legion of drinking establishments that offer experiential adventures to audiences eager to drink up novel spirits and beautiful design.

The choice between an orange juice or a lime and soda for people who aren’t drinking alcohol could be about to end thanks to Seedlip – a brand that has created a range of distilled non-alcoholic spirits. As more people go ‘dry’, brands are paying more attention to their soft-drink offerings.

More than half of British drinkers believe that drinking a low or no alcohol beer has become more socially acceptable. As notoriously boozy Britons realise the benefits of cutting down, the dynamic range of low or no alcohol brands and shifting attitudes are making it easier than ever to go teetotal.