Fernet is an Italian digestive bitter liqueur that's gained a large grassroots following in one particular region of the United States – San Francisco. What's made this minty, aromatic aperitif the go-to drink among beverage industry tastemakers and foodie influencers on the West Coast?

How do you take your favourite alcoholic beverage? Straight? On the rocks? With ice and lemon? How about removing the glass and liquid completely and breathing it in instead? It might sound bizarre, but Bompas & Parr has proved that people can’t wait to get wasted in an intoxicating cloud.

RUNA is a natural energy drink that blends social responsibility with organic products. The idea of “clean and conscious energy” appeals to ‘always on’ US consumers who are looking for a boost without dirtying their ethics or spiking their daily sugar intake.

The choice between an orange juice or a lime and soda for people who aren’t drinking alcohol could be about to end thanks to Seedlip – a brand that has created a range of distilled non-alcoholic spirits. As more people go ‘dry’, brands are paying more attention to their soft-drink offerings.