Growing interest in plant-based diets helped the market for ‘imitation meat’ grow by 23% between 2017 and 2018, yet there’s still confusion over what’s in these products. With the majority of Americans finding product labels confusing, how are brands making alternative meats easier to digest?

Startup Fazenda Futuro in Brazil has used AI to produce a healthy plant-based burger that imitates the taste of meat, aiming to satisfy both vegetarians and flexetarians alike. This comes at a time where more Brazillians are looking for healthy alternatives in their traditionally meat-heavy diets.

Burger King is introducing a plant-based version of its famous Whopper. The burger, which 'bleeds' and supposedly tastes just like beef, is not just intended to appeal to vegans, but to all fast food enthusiasts, helping to make plant-based diets more accessible and mainstream.

The Impossible Burger uses 95% less land and 74% less water to produce compared to a regular beef patty – but there’s much more to this veggie indulgence. Juicy, meaty and bloody, it’s hoping to coax stubborn carnivores over to the sustainable side, helping to preserve the planet in the process.