Heritage brand Miracle-Gro has entered the smart home space with its Twelve Indoor Growing System. Targeted at young, time-poor urbanites, it minimizes the effort required to maintain a small yet lush garden, allowing owners to enjoy the benefits of nature without spending hours toiling in soil.

Gen Y is embracing gardening, with growing plants and herbs indoors becoming a popular pastime for urban dwellers. Whether to boost wellbeing, bring a sense of calm to urban spaces or simply for its ease of maintenance, gardening is brushing off the soil of its previously stuffy image.

With Gen Yers squeezing into ever smaller spaces in cities, it may seem like an unlikely time for a gardening boom. But there’s a whole generation of well-heeled and house-proud urbanites looking to make the most of their outdoor areas, and London-based Patch is helping their gardens grow.

Knock Knock is paving the way for plant-based front door decor. Offering floral arrangements on a seasonal basis, the service taps into the growing popularity of greenery, particularly for busy urbanites, and caters to their desire for convenient shopping.