Signal23 May 2019
Urban Outfitters rents fresh fits to ethical shoppers

As people become aware of the toxic impact of fast fashion, they’re looking for more sustainable ways to shop. But they’re still addicted to novelty, which is why Nuuly, Urban Outfitters’ clothing rental service, is helping meet them halfway, providing people with new looks for a flat subscription fee.

Urban Outfitters rents fresh fits to ethical shoppers