Vloggers may be famous for having chirpy personalities, but their videos don’t show what secretly goes on behind the scenes. Full-time YouTubers have revealed that they often struggle with career-related burnout, calling on online platforms to provide better mental health support.

German beauty vlogger Bianca Heinicke has been shamed for her attempt to break into music, with her video among the most ‘unliked’ on YouTube. As Gen Zers become impassioned about social and political issues, they’re getting vocal about their distaste for content that’s not up to scratch.

Older Gen Zers are heading to college and, soon, to work. This highly connected, driven and pragmatic cohort craves a sense of community, but on its own terms. How can universities and brands help them find a sense of human connection through the digital tools they’re so at home with?

With her flawlessly rendered appearance and dramatic digital narratives, virtual influencer Lil’ Miquela has been challenging ideas of authenticity on Instagram since 2016. Why are brands and social media users embracing these CGI celebrities and could they ever replace their human counterparts?