Bourbon is booming, rye is on the rise and Tennessee is thriving as US drinkers fall back in love with dark spirits. But a clever ad campaign isn't always enough for a brand to stand out. How did Jack Daniel’s grab people’s attention and remind them that whiskey is the drink of rock and roll stars?

The popularity of craft beer is continuing to grow in the UK, with over 11,000 artisan alternatives to a regular lager available across the country. Now, Goose Island is hoping to create the ultimate branded beer experience with the Vintage Ale House, a food-led pub concept based around its brews.

The Macallan has released its first global campaign that that talks to Gen Y drinkers who are looking to broaden their horizons. With a call-to-action that requires viewers to 'make the call', the whiskey brand is hoping to tap a new breed of luxury drinker, away from the traditional connoisseur.

A report has found that nearly 700 pubs and bars closed across the UK in the past year, with the drinking habits of young people partly to blame. But as consumer groups have said, it's not fair to blame just Gen Y, as the rising costs of running a pub or bar becoming increasingly high.