Soap brand Lux launched a soap with a visible lump that stays as the rest of the bar dissolves with use. As Indian women are often embarrassed about checking themselves, the brand is offering a nudge to encourage better monitoring.
Years ago, stereotypes and societal norms meant that seeing a woman jogging in India would have been highly surprising. Yet the 2017 Mumbai Marathon welcomed over 10,000 female participants. What’s got Indian women racing ahead? And how are brands adapting to new health and beauty ideals?
Indian movie 'Toilet' aims to break sanitary taboos
signal·
11 Sep 2017
Nearly half of people in India have no access to a functioning toilet, which causes major sanitation issues. As part of the government’s efforts to transform people's attitudes towards the issue, it has endorsed the feature filmToilet, which tackles the matter head-on.
Indians are spending on local natural personal care
signal·
16 Jun 2017
People have been using natural cosmetics for thousands of years, but more recently, Indian companies like Patanjali have recognised this desire and are monetising it. And while multi-nationals have got on board with their own offerings, local brands remain much more popular.
Student suicides highlight mental health crisis in India
signal·
10 Jan 2018
Mental health issues are rising for students around the world, with pressures mounting to be successful at work and earn a good living. In India, this is leading to an alarming increase in student suicides, exposing the country's severe lack of mental health provision – especially for the young.