In a bid to combat plastic pollution, The Body Shop has teamed up with TerraCycle to launch an in-store plastic recycling scheme. As environmental awareness grows, people are increasingly attracted to brands that enable them to use product packaging in ways that benefit the planet.

Waitrose has answered people’s calls for plastic- and packaging-free shopping aisles. Its new scheme, which just launched in Oxford, nixes plastic and encourages people to bring their own containers, tapping into shoppers' desire to consume more consciously.

Media coverage of plastic waste has made the problem impossible to ignore, leading many Britons to seek ways of avoiding unnecessary packaging. With its 52% paperboard bottles, Just Water has emerged as a disruptive force in an industry under pressure to adopt sustainable practices.

People may be increasingly aware of how single-use plastics harm the environment, but acting on this knowledge is difficult. New York’s Package Free Shop offers an easy way to join the zero-waste movement by selling a range of sustainable products and educating people how to use them.