Parenthood is a difficult job – especially if you still have a 40-hour week to work on top. As young parents increasingly want to ‘have it all’ (family and career), businesses that aid them in this plight are coming to their aid. In China, a new app is relieving some of the pressures of parenthood.

Confusing and conflicting advice from professional bodies and course providers is creating unrealistic expectations for new mums and dads. The Parenting Chapter brings a fresh approach to antenatal and postnatal support by offering information in easy-to-digest, affordable digital lessons.

In response to the shame and guilt mothers often experience if they are unable or choose not to breastfeed their child, Similac has launched an advert encouraging parents to be more compassionate to others. Many parents feel judged for their choices, which can contribute to postnatal depression.

With an increasing number of children in the UK living in poverty, Baby Bank Network in Bristol is using the food bank model to provide for families in need. This shows there's an opportunity for brands to forge meaningful partnerships that benefit both those in need and their bottom lines.