Instagram’s Checkout feature, where users can buy products directly from a brand’s post, has evolved to include influencer posts. This progression increasingly shortens the step between inspiration and purchase while showcasing consumers’ trust in social media personalities.

Trust in Australian banks is dwindling – just 36% of Aussies believe their bank has their best interests at heart. With the sector amid a shake-up, Up is giving people an easier way to manage their money, with flexibility, in-depth analysis and more human communication.

Amazon has launched a pilot project dubbed 'Clicks and Mortar', which allows online-only stores to sell at physical pop-ups for the first time. As people's shopping habits routinely cross between online and offline realms, businesses are adapting their offerings in response.

Research has found that Australian shoppers are looking for good digital experiences both online and in stores. As brick-and-mortar retailers struggle to get people through their doors, tech innovation could provide a solution that satisfies customers' craving for convenience and novelty.