To chime with Pride Month, JetBlue has launched a new in-flight video and JFK airport takeover in partnership with Rupaul’s Drag Race. As brands attempt to strengthen their commitment to LGBTQ initiatives in tangible ways, they do so at the risk of rainbow-washing.

Research has revealed that cause marketing is not doing the trick with new generations of consumers. Gen Z and Y want to buy from brands that resonate with social causes, but demand that they demonstrate long-term commitment to their values.

Trans and non-binary people are not solely defined by their gender identity, yet media outlets rarely depict these individuals in everyday situations. Through the Gender Spectrum Collection, Broadly is using stock images to reflect these diverse communities and break harmful stereotypes.

From incomplete infrastructure a few months before kick-off to the threat of abuse against travelling LGBTQ fans, there were plenty of concerns from people abroad in the run-up to the 2018 World Cup in Russia. But how have locals embraced the sporting carnival both culturally and financially?