Accustomed to rapid service and easily accessible products, Gen Yers and Zers are causing the luxury industry to bend to their e-commerce expectations. What do they want out of a high-end shopping experience? And how are haute couture brands grabbing the attention of these digital natives?

Endless Instagram feeds mean people also want endless clothing options for when they upload their own posts. Fashion Nova has mastered the art of influencer marketing to become to go-to shopping destination for those wanting to look bad and boujee.

Walmart has announced it will be offering next-day delivery for online shoppers. The move reflects people's expectations that their online orders should arrive swiftly, creating new challenges for retailers to meet these demands.

Whether stamped on a bracelet, bag, or boomerang, the signature logos of prestigious brands have long been markers of affluence and taste. But as status symbols shift away from the ostentatious and towards the modest or ethical, people are buying into labelless alternatives – and brands are adapting in turn.