With athleisure taking the fashion world by storm, brands are struggling to compete in an oversaturated market. UK-based Gymshark has made its mark in the fitness-wear arena by aligning its products to popular YouTube and Instagram influencers to create a cult following of 18-25 year olds.

As body ideals broaden to incorporate a range of shapes, colors, ages, and abilities, people are more exacting about the ways in which companies approach diversity. How can brands go beyond token gestures to satisfy these demands and show they have inclusivity written into their DNA?

Eco-conscious consumers may say they’ll only buy sustainable food and fashion, but their actions don’t always match their words. Canvas8 spoke to Rebecca Walker Reczek, associate professor of marketing at the Fisher College of Business, to find out why we’re wilfully ignorant of ethical issues.

Fashion plays a major role in young people’s lives, providing a way to express their identity. It’s particularly important for Gen Zers though, for whom style choices are determined by myriad factors. What’s moulding their approach to apparel, and how are they pushing fashion boundaries?