After McDonald’s swapped its notoriously environmentally-unfriendly plastic straws for paper ones, disgruntled Britons took to the internet to protest. The pro-plastic petition is an example of how people’s ethical resolve can often crumble under the weight of inconvenience.

The UK has become the first nation to declare a ‘climate emergency’, but will raising an alarmist tone inspire action? Canvas8 spoke to Dr. Ezra Markowitz, a professor at the University of Massachusetts Amherst, to learn how different types of eco messaging influence people’s behaviours.

As people wake up to the impact of their everyday decisions on the environment, they’re looking for alternative ways to enjoy their favourite leisure pursuits. It’s why many Europeans are embracing ‘slow travel’, swapping instant gratification for eco-friendly and experience-led trips on trains.

Research has found that while Canadians want to reduce their plastic waste, they don’t want to pay extra for more eco-friendly packaging. While environmental awareness is important, relevant financial incentives may be required to change buying behaviours across the country.