In a world where time is the ultimate luxury, Swedes are making eco-friendly travel choices by opting to catch trains rather than planes. With a view to combating climate change and maintaining social capital, people are happy to spend longer getting to their destination.

Japan may be renowned for its high speed bullet trains, but a new kind of rail revolution is set to put the wheels of the country’s economic growth in motion. The Seven Stars in Kyushu is one in a number of luxurious cruise trains charging big bucks to meander through Japan's exquisite countryside.

Sleeper trains may seem like a relic from the past, but the next generation is tackling some of the pain points of air travel. The Caledonian Sleeper will offer passengers a trip from London to Scotland that’s greener than flying, more reliable than driving, and cheaper than staying at most hotels.

Despite a rise in public conscious over green issues, budget airlines have fuelled holidaymakers’ thirst for travelling further and more often. But the environmental consequences of this ever-growing market are huge. So why do people find it hard to live up to their eco-ideals when it comes to air travel? And how can brands help them to fly greener?