Rocked by high-profile scandals and still reliant on outdated fundraising tactics, Britain’s charities are under pressure to rethink the ways they engage the public. Disaster relief fund ShelterBox is resorting to a book club, aiming to drive regular donations while raising awareness of its efforts.

High-profile news stories of fraud and mismanagement have seen public trust in the charity sector diminish. With Britons also put off by aggressive fundraising tactics and more carefully scrutinising how their donations are spent, how can charities regain people’s confidence and support?

With card and contactless payments becoming the norm for many Britons, the concept of a ‘cashless society’ is becoming a reality. What does this mean for charities that rely on people giving ‘spare change’? Canvas8 spoke to 20 Britons to understand how they’d prefer to donate on-the-spot.

From donating money at the click of a button to buying into a brand because it supports a shared personal cause, the way people interact with charities is changing. What societal shifts are driving this? And what do companies and charities need to do to stay connected and current?